
We haven't watched
Must Be The Music because we haven't got a TV (and even if we did it's on Sky so we still wouldn't see it), but there's been some interesting press surrounding the show recently, and our favourite phrase - REAL music - has reared its ugly head again. We would have kept our mouth shut on this, but they've made such a fuss about how real and important this music show is that we couldn't resist...
"Must Be The Music is a show like no other, you can get get your hands on the music performed by the acts right now – and by doing so you will be supporting real music talent. Support real music right now by downloading the tracks from the show!"Must Be The Music is a TV show hosted by Fearne Cotton (*swallows vomit*) where musical acts are judged by Dizzee Rascal, Sharleen Spiteri (nee Texas) and Jamie Cullum. The premise is simple: it's the X Factor on a different channel.
The final is this Sunday and this is where it gets interesting. The judges,
to generate some publicity because they feel passionately, have been quoted having a dig at the X Factor, which as we all know is the bastion of all evil and destroys music as we know it™.
According to the Sun, Dizzee said: "Our acts are not deluded people who have woken up one day and decided that they want to be the best singer in the world...We give power back to the artists. It's in their hands."
Now, we don't want to come across as bottom lickers of the music industry, but this strikes fear into our hearts. The industry, for all its evils, at least serves as some form of quality filter. And X Factor works precisely because the people who apply are those who (think they) have talent and don't know what to do with it. Simon Cowell might sign people to his label and steal all their money - but at the end of the day it's just a fast track into the industry and doesn't pretend to be anything else. We're pretty sure Leona's not hidden away somewhere crying in a grotty bedsit about how the show has ruined her life (although Shayne Ward might be).
We've listened to Must Be The Music's finalists. We couldn't wait to hear all this real music. What would there be? Underground grime with a twist of Latino? Indie disco infused with hip hop? Americana jazz dub step? Erm...

We're not ones to quash any form of music, but this assertion that Must Be The Music is somehow different, better even, than X Factor is what really grates. Just because someone can play the Eastenders theme on a piano doesn't mean they know how to structure a song. We won't single anyone out, but here's a sample lyric:
"We sing for the deaf and we dress for the blind."
Exactly. No-one just steps off the street and becomes a musician. The raw material might be there, but it takes time and nurturing to hone your craft. In some ways Must Be The Music could be more damaging than being mentored by Louis Walsh.
Off the back of the 'download the songs after the show' idea a few of the acts who have appeared have had chart success, but without the support of a label will this lead to a successful career or simply serve as a cruel taste of 'here's what you could've won'?
Call us naive, but if a thing such as real music exists it will find its way to the public. And not via a TV talent contest. It will probably be via a label who give the musicians a really bad deal - but that's more a reflection of the corporate world we live in than the state of the industry. 'Real' music doesn't survive in a fast track environment. We can't imagine The XX, Laura Marling or Metronomy applying for Must Be The Music. But what do we know. We only like fake music.
*dismounts high horse*