Oh poor old Nadine Coyle. It's fairly widespread news that her 'Insatiable' single is this week going to plop into the Top Forty somewhere rather unpleasant. After the first midweeks count, it had reached No.35.
This is not good. It is not good because A. being at No.35 is simply not very good and B. because of the following reasons.
1. Nadine is a really good singer, has worked very hard on her debut album and is desperate to be a pop star and a credible one at that, what with all of her I AM DEFINITELY SINGING LIVE UNLIKE YOU KNOW WHO performances on TV and at last weekend's G.A.Y. launch show. Not to mention pictures of her sitting at a piano which is the sort of place you might find other real musicians threatening to bash out a song at any moment - such as Elton John, Lady Gaga or Victoria Wood.
2. Her album, also called 'Insatiable' is very good. Listenable in ways that Cheryl Cole isn't. It sounds like a Girls Aloud album might sound before Cheryl and co got themselves into the studio and did their 'ooohs'.
However, listening to the album, the one awful, clunking mess sat in the middle of it all is 'Insatiable'. Alongside brilliant pop tracks such as 'Chained' or the properly amazing 'Lullaby' it sounds like a trudging mess. She definitely has a nasty case of wrong-first-single-itus. If the songs on this album were bridesmaids at a wedding, 'Insatiable' would be the fat cousin on the edge of the photographs wearing something similar to the other girls -but made out of much more material.
Nadine has fallen at the first hurdle with her debut single, but only the very optimistic pop fans would have expected anything less. The endless delays, the record deal with Tesco and the fact that she is very publicly estranged from the most popular woman in the UK simply didn't add up to a good base to build a pop career on. Her desire to be seen as a true music talent and not just a pop star saw her try to be everything Cheryl isn't - hoping to rely on vocal ability and pretty little cocktail dresses instead of show-stopping dance routines and chic, urban fashion. We live in a world of Tinie Tempah and Step Up: To The Streets - pop fans unfortunately demand a little more than a flash of a leg and bit of trombone. Although it's a shame that record labels and the press make us feel the need to choose at all. We're not forced to choose between Foo Fighters or Kings Of Leon, so why should we only be able to back either Cheryl or Nadine?
But while it may seem that all four wheels have come off the Nadine Coyle project, that there's smoke pouring from the engine and the doors hanging on their hinges, the strength of the tracks on the album could save her yet. She may need a little rethink on how she wants to present Nadine Coyle The Solo Pop Star, because 1:0 has fallen on it's face.
However, the worst thing about all this is the amount of pride Nadine would have to swallow to get back in a room with Girls Aloud and look Successful And Loved Cheryl Cole in the eye if this project ends up going as tits-up as it seems to be. And considering how thin the poor girl looks these, we're guessing that swallowing things isn't her speciality...
Click here to listen to clips from Nadine's debut, and very decent, album, 'Insatiable'.