Over the past few weeks Lady Gaga has been drip-feeding media outlets (blogs and others) with pictures from her moderately-awaited video for 'Telephone', announcing and then missing debut dates and has now even made a TV commercial to promote the debut of this monumental moment in music history.Except, it's not that monumental at all, is it.
Lady Gaga is amazing, yes. A duet with Beyonce is further amazing still - but these were amazing in November 2009 and people have been buying and listening to the track ever since. We are accustomed to the track's brilliance, we are no longer excited by it.
The video will air, be no doubt amazing and we will all think 'wow, that was a visually engaging few moments of my time' before getting back on with our lives. Numerous blogs and websites will post the video, some will analyse it through screengrabs or carefully thought out comments on the goings-on in the video and that will be end of it. No one's life will be changed and after a few plays it will simply sink into being on regular rotation on The Box.
We do think Lady Gaga is amazing, yes, but her overblown ego is what grates on us. She's a true pop icon and possibly the most interesting pop star on the planet, but the pomp and ceremony with which she moves and acts should be earned - not demanded after one and a half albums. This is a music video for a good song we've all been familiar with for over four months - not some holy visual grail of modern music. Which would probably lead us into a few lines about that bloody tea-cup she carries around BUT WE WILL REFRAIN.
Here are the 11 seconds of video footage which have 'got our backs up' this afternoon.
Gaga - get a grip.
PLEASE NOTE: We are quite looking forward to seeing the video.
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