This morning the blogosphere (that is such an awful term) was alight (such an awful phrase) with talk of a new Justice song, which had apparently been sent out by Ed Banger Records.This is said song:
Our first thought was "That is a bit rubbish". Our second thought was "I wonder if it's really Justice, and if it is, should we post it?". Luckily, before we had to waste any time even fathoming an answer the blogosphere was reignited with the news that NO, it is not Justice.
It's not the first time that a track has leaked and been mistaken (intentionally or otherwise) for another artist, but it made us think some funny things about the way we approach listening to new music.
Do we automatically like a new track more if it's by an artist we already like?
Even if it is a bit rubbish?
Do we give new tracks that we don't automatically like more of a chance if they are by an artist we already like?
Even if it is a bit rubbish?
Could this be the label trying out a track that they're not sure about to see if people will buy an old tat if it's attached to a big name?
Even if it is a bit rubbish?
Should we be paying attention to the person who really made the track if it's good enough to convince everyone that it is possibly new material from a band we really like?
Even if it is a bit rubbish?
Should we spend time thinking about things like this, which is probably just a clever promotional tool for the label to get everyone talking about Justice in advance of the campaign for the new album, without everyon getting sick of Justice before the campaign for the new album actually starts?
No. Let's not spend too much time worrying about nonsense like this. Especially when there are things like world famine and kittens who only have two legs and have to wear a harness with wheels on it to worry about. Just thought we'd mention it.
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