Pros and cons of the new The Saturdays single, 'Forever Is Over'

Someone recently asked us, had we heard the new single by The Saturdays. "Not yet" we replied, "why, is it good?"

"Yes!" They said, "it's amazing."

That was a few days ago, and having now heard 'Forever Is Over' we reckon they weren't too far from the mark, it is very good, although we're hardly blown away by the whole package. First, here's the video.



Now, lets look at the pros and cons.

PROS:

1. It's a good song.
2. The video is very good.
3. They all sound great (special nod to Rochelle on this one).
4. They are all exceptionally beautiful.

CONS:

1. This is The Saturday's moment and they need to seize it. With Girls Aloud out of action, they won't get a better chance to establish themselves as one of the UK's top pop bands. 'Forever Is Over' is not their best single so far - it's no 'Up'.

2. This single does not have the impact that a first single from a second album needs to make. It doesn't have the wow-factor that Girls Alouds 'The Show' or Sugababes' 'Freak Like Me' had. It could have come from their first album.

3. The Saturday's haven't been notably absent from the charts for this to seem like any sort of grand return or them making a stake at pop-superstardom. The last single from their first album, 'Work' was in the charts less than two months ago, there's been no gap. This doesn't feel like a comeback, it feels like the next to drop from a pop conveyor belt.

4. The guitar pop sound reminds us far too much of the tat churned out by Disney projects such as Ashley Tisdale. If you're going to try this sound then you need a 'My Life Would Suck Without You' or there's not a lot of point.

But let's get one thing straight, we really like The Saturdays and think this is a good song, but this just doesn't have the impact we'd have hoped, especially with Mini Viva and even Girls Can't Catch making marks for themselves on the pop world.

We think 'Wednesday afternoon' is more appropriate for this one.